As someone who wears glasses, I cringe at the thought of walking into a showroom to buy frames. The chances of me finding a frame I’m truly satisfied with after spending hours in a store are generally slim. With Warby Parker, the process is simplified to the max.

What is Warby Parker?

Warby Parker is a company that offers affordable prescription sunglasses, eyeglass frames, and eyeglass accessories both online and in-store. While you may not realize it yet, Warby Parker is revolutionizing how people shop for and wear glasses.

Aside from revolutionizing how people wear glasses, Warby Parker is also revolutionizing how they use social media. Since the beginning, they have built a digital marketing and social media presence centered around community engagement. The following methods have been used to achieve this, according to Voy:

• Interactive Content: Warby Parker creates interactive content on social media that encourages customers to engage with the brand. Warby Parker has created quizzes to help customers find the right pair of glasses and challenges to encourage customers to share photos of themselves wearing the products.
• Authenticity: Social media for Warby is authentic and relatable, with user-generated content, glimpses behind-the-scenes, and messages aligned with the company’s mission of social responsibility. By doing this, you are able to build trust with your customers and establish a connection with them.
• Collaborations: Warby Parker has collaborated with influencers, artists, and other brands to create content that resonates with their audience. These collaborations help to expand the brand’s reach and foster a sense of community among customers who share similar interests.

What’s the future you looking like for Warby Parker?

The company’s community-oriented social media presence, says Voy, has allowed the company to build a loyal customer base and stand out in a crowded market. Their authentic, interactive, and engaging content has fostered a sense of community and created a powerful brand identity. Having said that, I see them flourishing and growing and I must say, they are doing so flawlessly.

References:

How warby Parker’s marketing strategy fueled its 7+ billion valuation. Voy Media |. (2023, September 1). https://voymedia.com/warby-parkers-marketing-strategy/